We’re looking for the right partners for our project, …
Mark Tatum, Adam Silver’s second hand, emphasized the desire of being in Paris for NBA Europe. “Paris is a market we absolutely want to be in,” he said. “There’s their ability to create a brand, a culture, their association with the Jordan brand (Michael Jordan’s), which is linked to basketball. We’re looking for the right partners for our project, and PSG brings a very interesting level of expertise in terms of marketing, promotion, and building a global brand.”, Tatum commented.