THE 1% Club wiped out a whopping 25 contestants on an ‘easy’ picture question – but could you have got it in 30 seconds?
This huge elimination came at an early stage in the game – leaving host Lee Mack shocked.
A large number of players were left stumped on an 80% question -regarded as one of the most simple.
Lee asked the quiz hopefuls: “What two-word phrase does this code represent?”
Contestants were then shown side-by-side photos of a clock and some flies.
Once the 30 second time limit expired, it was shown 25 people had answered incorrectly.
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Lee remarked: “I was not expecting that”, as he discovered the outcome.
The right answer was revealed as the common phrase “time flies”.
Speaking to eliminated contestants afterwards, Lee discovered at least two had answered “clock flies”.
The 1% Club tests logic and common sense rather than general knowledge.
Many contestants fall short of reaching the final round – and the tricky 1% question.
One instance saw 10 players sent home on a seemingly “easy” 90% question.
A tenth of the starting line-up went out in the very first round.
Lee read out the following: “Logically, which of these children’s characters could be included in this sequence?”
He then read the sequence which consisted of “Humpty Dumpty, Tinky Winky, Andy Pandy.”
The 100 audience members were then presented with two options – Postman Pat or Incy Wincy.
He told the contestants that Incy Wincy would be the only plausible answer as a result of it continuing the rhyming scheme pattern.
The 1% Club’s Most Difficult Questions

The 1% Club sees 100 contestants try and make it to the 1% question and be in with a chance to win a share of the jackpot. Here are just some of the show’s most difficult teasers.
- Players had to compare and contrast three images of butterflies then explain which of the butterflies were exactly the same on both sides. Find the image and answer here.
- Players were shown groups of six symbols then asked which were in the same order whether you read them from left to right or right to left. Find the image and answer here.
- Players were asked how many different combinations were there of displaying four digits on one hand. Find the answer here.
- Peter had recently found his old diary that he’d written in secret code but he couldn’t remember how to decipher what he wrote. Players were asked to crack the code and find out what the bold word was. WH89 I GR1W UP I WA92 21 B8 A 5L1RI72. Find the image and answer here.
- A 1% question was based on a grid of numbers going in ascending order from 1 to 49. Starting on 25, the middle square, SEEN took you to square 27. From there, NEW took you to 20. From there, which square would SEWN take you to? Find the image and the answer here.
Sharon Swift, who was eliminated, explained her reasoning: “I put Incy Wincy as he is a spider and the rest are all sort of people.”
To which Lee quipped back: “Hang on, the rest of them are real people?
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“Apart from the fact, none of them are real people – I don’t think any of them are humans in fact!”
The 1% Club airs on ITV1 and ITVX.