Amid Diddy’s Legal Troubles, These Brands Have Cut Ties

NEW YORK, NY - AUGUST 29: Sean “Diddy” Combs attends the AOL Build Speaker Series celebrating the launch of the new Ciroc ad campaign at AOL HQ on August 29, 2016 in New York City.

NEW YORK, NY – AUGUST 29: Sean “Diddy” Combs attends the AOL Build Speaker Series celebrating the launch of the new Ciroc ad campaign at AOL HQ on August 29, 2016 in New York City.
Photo: Mike Pont (Getty Images)

For nearly 20 years, most of Diddy’s dollars came from his partnership with London-based spirits giant Diageo. The company, which owns well-known brands, including Ketel One, Crown Royal and Captain Morgan.

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But that partnership went south in June of 2023, when he accused the company of racism, claiming they kept valuable resources from his Ciroc vodka and DeLeon tequila brands that they shared with brands targeted to white people.

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