Trump’s Nostalgia Bump

President Trump left office wildly unpopular. But in the past few years, some voters’ opinions about him have improved. Support for how Trump handled key issues as president — including the economy, and law and order — has risen by about six percentage points since 2020, according to the latest New York Times/Siena College poll. A plurality of voters, 42 percent, now say the Trump years were “mostly good” for the country. Only a quarter say the same of President Biden’s tenure.

Biden says he finds the nostalgia “amazing,” and at a time when Trump is a defendant in four criminal cases, it may seem surprising. But former presidents often enjoy more positive assessments from voters in retrospect. The difference this year is that, for the first time in decades, a former president is running to reclaim his old office.

Today, I’ll explain why voter nostalgia seems to be helping Trump, and how that might change.

Decades ago, the polling firm Gallup started asking Americans what they thought about past presidents. The results revealed a pattern: Almost everyone Gallup asked about, from John F. Kennedy to Trump, enjoyed higher approval ratings after leaving office than he did while holding it, as this chart by my colleague Ashley Wu shows.

One explanation is political. As presidents leave office, partisan attacks recede. Some presidents, like Jimmy Carter, become well known for philanthropy or other good works. “You kind of move, as an ex-president, from being a political figure to someone who is above the fray,” Jeff Jones, a Gallup senior editor, told me.

Another explanation is historical. As years pass, popular culture and collective memory come to shape Americans’ views of presidents — especially for those too young to remember the actual events. History textbooks, for instance, tend to focus more “on the good things they did than the bad things, the historical contributions that they made as president rather than scandals or poor decisions or poor policies,” Jones said.