Coco Gauff signs into newest partnership initiative as she aims to break the metrics on stereotypical beauty standards

World No. 3 Coco Gauff has made a good start to the 2024 season. With 18 wins from her 23 matches so far, the 20-year-old has already won a Tour title as well. She clinched the silverware in Auckland dropping just one set during her title run.

She has since made the semis at the 2024 Australian Open and the 2024 Indian Wells Open. Her last event was the 2024 Miami Open where she made it to the fourth round before being defeated by a spirited Caroline Garcia. With brilliant success on the court, her popularity is only rising handing her brand deals.

Her latest deal is with the beauty brand Carol’s Daughter. The brand was founded in 1993 and has scaled quite well in the last 30 years. Amid some financial struggles, it was eventually bought out by L’Oreal USA to boost business.

The brand has remained conscious of being accessible to all cultures. In an attempt to boost this stance of theirs, they have signed up with Gauff. The reigning US Open champ has become an icon in a very short time and Carol’s Daughter is making the best use of it.

They announced the new collaboration via social media and also through an official advertisement published on YouTube. Also with Gauff’s hair being curly and in line with the products the brand has on offer, it was a good choice to bring the American on board.

The brand announced itself as the official ‘hair partner’ for Gauff. They also claimed to want to uplift black beauty in the new generation remaining accessible and available to all cultures as they have always wanted to be.

Coco Gauff chimes in with her version of being ‘Carol’s daughter’

The advertisement sees Gauff first use the product on herself before taking on the court. She is then hitting some of her finest shots with the camera angle capturing everything from the top to promote the product.

Toward the end, she makes her a part of the brand’s legacy and name. The brand was founded by Lisa Price who named it after herself but through her mother Carol. Hence the name, Carol’s Daughter. Gauff is also seen making a similar name for herself.

I know who I am. I am legacy serving on the dreams and victories of the goddesses who came before me. Who shattered glass from every ceiling. I am holding court with precision and style. I am box braid, cornrows, and curls. I am Yvonne’s granddaughter, Candi’s only daughter, and now Carol’s daughter. says Gauff, in the advertisement.

Gauff will be eager to put the products on the test during her matches as she gets ready for the Golden Swing. The American will make her clay court debut for the season in Stuttgart eyeing her eighth career title.