Retailer dubbed ‘mini ikea’ opening 9 new branches – is one coming to you?

A BARGAIN retailer dubbed “mini Ikea” is set to welcome shoppers to nine new branches.

The Danish store is known for its bargain buys and quality products and will now set up shop at locations across the UK.

Søstrene Grene is opening nine new branches


Søstrene Grene is opening nine new branchesCredit: Alamy
The store sells an assortment of Scandi inspired homewares


The store sells an assortment of Scandi inspired homewaresCredit: Søstrene Grene


Søstrene Grene has more than 275 stores worldwide and offers an assortment of Scandi inspired homewares, soft furnishings, kitchen products, furniture and more.

Although the dates the new stores will open is unknown a list of their locations has emerged.

Stores Set to Open

  • Lower Precinct Shopping Centre, Coventry
  • London Street, Norwich
  • Kings Cross, London
  • Telford Centre, Telford
  • Festival Place, Basingstoke
  • The Friary, Guildford
  • Bon Accord Shopping Centre, Aberdeen
  • Buchanan Street, Glasgow
  • Waverly Market, Edinburgh

Mikkel Grene, CEO and co-owner of Søstrene Grene said: “We are really excited to continue the roll out of our ‘Retail for the Senses’ store design.

read more on Ikea

“Not only do we want our customers to enjoy our fantastic selection of products, but we also look to provide a shopping experience that offers a moment of calm and relaxation.”

Søstrene Grene demonstrate the Danish concept of “hygge” through instore experiences and comforting products.

Hygge is the quality of cosiness and contentment and is a key element of the Danish lifestyle.

With every store opening we make the Søstrene Grene experience more accessible to shoppers around the UK

Richard PowerPartner of Søstrene Grene

UK Joint Venture partners, Norma Jacob and Richard Power, who run Søstrene Grene stores across Northern Ireland, Southern England and Scotland, are also excited for the store openings.

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Norma said: “We are thrilled to announce the upcoming opening of our Basingstoke location.

“Festival Place is ideal for our first Hampshire store and we look forward to joining the exciting retail offering already available.”

Richard added: “With every store opening we make the Søstrene Grene experience more accessible to shoppers around the UK.

“We look forward to continuing our expansion by introducing the residents of Hampshire to the wonderful world of Søstrene Grene.”

Søstrene Grene, Basingstoke will open at Festival Place later this year.

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It comes as a major sports brand with 40 UK stores has announced it is opening a new shop in a former New Look unit in days.

Sport lovers will be delighted – as the world’s largest active-wear firm is opening a new branch in Teesside.

Locals are counting the days until Nike launches its new store at Teesside Park.

The fashion giant has now revealed the exact date shopper will be able to nab their favourite Air and Jordan trainers.


Staff have announced the new Nike Unite store will be open to the public on February 22.

‘Nike Unite’ is the latest expression of the global Nike Unite store concept.