Bankrupt Katie Price in hot water for as advert for diet food is banned and she’s slammed for promoting low calorie diet
KATIE Price has come under fire for failing to make it clear she was advertising a diet food firm on Instagram.
The advert for The Skinny Food Co, which sparked outrage with fans at the time, has now been banned for irresponsibly promoting a diet that fell below 800 calories a day and for making unauthorised weight loss claims.
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The Instagram reel featured Katie, 45, making meals for herself throughout the day and talking about her efforts to lose weight.
In the video, the mum-of-five – who was recently made bankrupt for a second time – says: “So here I am making my delicious coffee, with the caramelised biscuit Skinny Food zero calorie syrup. It’s fat free and sugar free too.
“And on top of that I absolutely love my Skinny Food porridge and guess what, it only has 262 calories. 14 grams of protein, and trust me so yummy.”
She then made lunch for herself and dinner, saying: “Here I am, God look at that double chin, here’s why I’m on the Skinny Foods, Jesus, look at that double chin.
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“Now, everyone knows I love a curry, so tonight, I am making a chicken tikka takeaway meal. The curry is low in sugar, high protein and only 189 calories.”
The final shot said: “Total calories for the day = 755.”
A caption stated: “Another example of how you can eat so many delicious meals and snacks in the day. All of this was only 755 calories and helping me stay in a calorie deficit to shift some extra pounds when needed.
“If I have a bad day I like to go in a calorie deficit to ensure it’s not a bad week!”
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The Advertising Standards Authority (ASA) received two complaints that the post was not obviously recognisable as an ad and irresponsible for promoting a diet low in calories.
At the time, fans raged with one person saying: “Katie. 800 calories is not even enough for a toddler. Eat proper food, not that.”
While another added: “It’s not good, sorry.. and a calorie deficit like that you will just put it back on.. up your calories to 1700 exercise and eat healthy.. hope this helps because this won’t x.”
The ASA also challenged whether the weight loss claims for the products shown in the ad were authorised on the Great Britain nutrition and health claims register.
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Not Guilty Food Co Ltd, trading as The Skinny Food Co, said that the reel included ‘#ad’, which they considered sufficient.
The firm also said it could not control what Katie ate, but that being in a “calorie deficit” was a proven way to achieve weight loss.
Katie agreed to remove the ad and confirmed that she followed a calorie deficit approach, which she believed many people in the UK did, and asked for further information on how to make similar posts compliant in future.
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