Ford is spending 3 hours quality checking every early production Super Duty pickup

Since the 1800s, people have said “using a fine-toothed comb” to suggest close examination, looking for even the tiniest hair out of place. And those are also the words used by a top Ford engineer to describe what the launch team is doing with 2023 Super Duty pickups coming off the production line.

These trucks are the vehicles with the highest profit margin for a 120-year-old company working to slash billions of dollars in recall and warranty costs that have bruised the financials. Every little mistake means less money to fund the pivot from gasoline-powered vehicles to battery-powered vehicles.