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Guy is not some social regressive. But he has tips for people on how to both mitigate the crisis of fast fashion and enhance their wardrobes while doing it: things like building wardrobes over time, shopping vintage, and buying fewer things for more money. He explains how exploration—whether attempting to pull off rugged, or preppy, or a niche Japanese brand—can be done as effectively with one pair of trusty jeans.

Guy argues that buying things with more intention and being willing to spend slightly more ensures a higher return if and when you choose to sell them secondhand, or at least ensures that someone else will take them after you. The tendency to rely on donating clothes, while perhaps well intentioned, is misguided. If an item doesn’t get picked up by someone, “the end point for that garment is typically the landfill, or the rag market in Africa, where it destroys local economies,” Guy says.

The crisis of fast fashion, and how to solve it, is rife for debate and discussion. But Guy wants at least to offer people an “entry point” to fashion. Especially with his newfound audience, he describes feeling extra cautious about even the jokes he makes. “I wouldn’t want someone to walk outside and think, ‘Oh, do people think my shoes are lame?’ That’s dumb, and it’d be dumb for me to make someone feel that way,” he says flatly. He says he’s leaning more into posting informative threads, like style for men with larger figures. Ultimately, he is concerned with accessibility for fashion in terms of both aesthetics and ethics.