And because there seems to be no low for him lately, on Sunday, the “Power” rapper took to Instagram to respond to Endeavor CEO Ari Emanuel with an anti-semitic rant where Ye accused Emmanuel of trying to destroy him writing, “You tried to bankrupt adidas and me at the same time … You tried to destroy my life after all the money I’ve made for the ‘business’ people.” The “All Falls Down” artist continued to seemingly use the word “business” in place of “Jewish” throughout the post. After everything he’s said and done, does Kanye think he’s being clever and we won’t figure out what he means?
As if his words weren’t bad enough, another troubling part of this message is his use of the post-lynching photo of Emmett Till, while also writing, “This is what modern post social media #Blackmirror warfare looks like…Economic Lynching, Digital Lynching, Bankrupting my Social Credit Score.” Is superstar, multi-millionaire, Grammy-winning artist Kanye West trying to compare the consequences he’s suffered for his words to the brutal torture and murder of a Black child in 1950s Mississippi? West’s actions are clearly influenced by his well-documented mental health challenges, but this is egregious even for him. However, I suppose once you start hanging out with Candace Owens and Tucker Carlson, you don’t really care anymore.
As bad as this all is, the “Good Life” rapper is probably not done with hateful words, as his Twitter account was recently reinstated. According to NBC News, Elon Musk, the new owner of the social media platform, told one user who questioned him about the musician’s reinstatement, “Ye’s account was restored by Twitter before the acquisition.”
Amidst all the ugliness, there was a small piece of levity, as Saturday Night Live had fun with the Yeezy designer’s public removal from Skechers headquarters on Wednesday. In the mock SNL commercial, Skechers employees are very proud of turning down an opportunity to work with West, but are also excited about how “cool” this makes them look.
Frankly, there aren’t really words left for how disappointing Kanye has become but the upsetting part in all this is that until he decides to get help, his behavior will only get worse. His professional life has already reached a place it can’t come back from, so he needs to stop now and worry about his personal life and relationships.