Study: YouTube missing opportunities to promote BIPOC creators to kids

YouTube BIPOC creators underrepresented in videos for kids, study says

Rita and Mirthell Mitchell started their YouTube channel, Onyx Family, in 2016 as a way to spend more time with their four kids. They made videos about playing little pranks on each other, creating relatable skits and telling stories. 

“This would give us some opportunity to spend time together and have fun while making really good memories,” Rita Mitchell said. “I didn’t have any clue how people got money from this, but (YouTube) gave us the financial freedom to fully embrace this new way of being where we can build a brand together as a family.” 

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