Kim Kardashian Joins Facebook, Instagram 1-Day Boycott Over Hate Speech

Topline

Kim Kardashian West, with her 188 million Instagram followers and 29 million likes on her Facebook page, is the celebrity with the largest online following who has pledged to boycott Facebook’s two social media sites for one day to draw attention to what they say is a failure on Facebook’s part to adequately address hate speech posted on the platforms.

Key Facts

Kardashian West announced Tuesday she would be temporarily “freezing” her Facebook and Instagram accounts the following day to raise awareness for Stop Hate For Profit, a group dedicated to encourage Facebook to take tangible steps to address misinformation and hate speech.

Besides Kardashian West, stars like Jennifer Lawrence, Naomi Campbell, Ashton Kutcher, Amy Schumer, Leonardo DiCaprio and Katy Perry have pledged to hold off on Instagram and Facebook posts Wednesday in support of the campaign.

“I love that I can connect directly with you through Instagram and Facebook, but I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation,” Kardashian West tweeted. “Misinformation shared on social media has a serious impact on our elections and undermines our democracy.”

Stop Hate For Profit is the same group that earlier this summer launched a boycott of Facebook advertising—though more than 500 advertisers signed on, Facebook’s financial bottom line only saw a minimal impact

Key Background

With her millions of followers, Kardashian West is one of the internet’s heaviest hitters. She has said she has fielded offers of up to $1 million for a single Instagram post by brands looking for access to her following. Last week, Kardashian West announced her family’s long-running reality television series, Keeping Up With The Kardashians, would come to an end after 20 seasons next year. Experts say her and her famous family’s social media reach is one reason they won’t miss the show too much—each of the family’s five daughters has more online followers to hawk products to than the number of people who tuned in to recent seasons of the show, making it one of their less profitable endeavors in recent years.

Further Reading

Facebook Ad Boycott Campaign ‘Stop Hate For Profit’ Gathers Momentum And Scale: Inside The Movement For Change (Forbes)

No Need To Keep Up: Kardashians Announce The End Of Their Long-Running Reality Show (Forbes)

‘Keeping Up With The Kardashians’ May Be Leaving, But The Family’s Fortune Is Here To Stay (Forbes)

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