The South Korean car manufacturer says the study embodies Hyundai’s ‘Sensuous Sportiness’ design philosophy thanks to its “beautiful silhouette.” This teaser previews the rear fascia of the vehicle that includes a dedicated light bar stretching out from the decklid as well as two vertical brake lights incorporated into the bumper. Of particular note are the concept’s flared wheel arches.
“’Prophecy’ does not follow trends. It accentuates timeless beauty that will stand the test of time,” head of Hyundai Global Design Center SangYup Lee said. “Its iconic design stands to expand Hyundai’s design spectrum toward even broader horizons.”
The concept gets its name because it will define the direction of future Hyundai designs and establish “itself as a design icon for Hyundai’s EV lineup.”
It remains to be seen if Hyundai has any plans to put the concept into production.
The Hyundai ‘Prophecy’ concept EV will be unveiled to the world on March 3 at the carmaker’s Geneva Motor Show stand at 11:45 CEST. Hyundai will also present an electrification strategy under the concept of ‘Real Progress is in the Air’ during the Geneva show.
This teaser comes shortly after it was confirmed that Hyundai will join with EV startup Canoo to develop an all-electric platform based on Canoo’s scalable skateboard design to be used by future Hyundai and Kia electric vehicles.