Madden and Xbox Team With Nike for Super Bowl Giveaway

Ahead of Super Bowl LIV, Xbox is teaming up with EA Sports and Nike for a limited-edition giveaway that includes a custom video game console and Air Max 90s—the latter of which will also be available for purchase on the scene in Miami.

The three-way collaboration sees both the Xbox One X and the Air Max 90s decked out in matching white, blue, and red color schemes complete with speckling on the midsoles and the front of the system. Both the console and controller are printed with Swoosh logos, while the Air Max 90s feature Madden’s “it’s in the game” tagline on the laces. Additional details on the shoes include removable “305” tags that can be placed on both the tongue and heel tabs as well as sets of red, white, and blue shoelaces. 

Beginning tomorrow at 11 p.m. ET, fans can enter for a chance to win the Air Max 90s, Xbox One X and matching controllers, and a copy of Madden 20 by retweeting and replying to a tweet from the official Xbox account. Meanwhile, those in the 305 can enter for a chance to pick up the shoes at Nike Miami via a raffle which starts tomorrow. 

Xbox x EA Sports x Nike Air Max 90 (Group)
Image via Xbox

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