Here they go again. The so-called One Million Moms, a branch of the American Family Association dedicated to stopping “the exploitation of our children, especially by the entertainment media” has launched a petition protesting a hummus commercial scheduled to air during Sunday’s Super Bowl.
What has angered this group of conservative Christian activists isn’t the hummus. It’s the humans appearing in the ad.
It’s already playing on YouTube: a 15-second spot for Sabra, featuring two fabulous alumna of the LOGO television series, “RuPaul’s Drag Race:” Kim Chi and Miz Cracker. Media reports call it “herstory:” the first Super Bowl ad starring drag queens.
One Million Moms wants the NFL and Fox to pull this commercial, calling it “inappropriate” for family viewing.
“Sabra Dipping Company LLC is choosing to push an agenda of sexual confusion instead of promoting its actual product. The PC-inclusive ad blurs the biological distinctions between male and female. Normalizing this lifestyle is contrary to what conservative, Christian parents are teaching their children about God’s design for sexuality. Thanks Sabra! Now parents have to explain to their confused children!”
One Million Moms and its parent organization, the American Family Association, have been branded “hate groups” by two non-profit organizations, the LGBTQ advocacy group GLAAD and the social justice group, the Southern Poverty Law Center. As journalist Nico Lang noted in a report last month in Out Magazine, One Million Moms is really just one woman: Monica Cole, its executive director.
“She is the one and only person who appears on their petitions, as well as the one and only person who speaks for them to the media,” wrote Jeremy Hooper, a contributor to GLAAD’s blog, cited by Lang. “She is the mom. Her. Solo. One person, supposedly representing one million.”
Hooper and Lang were moved to write in reaction to the effort last month to pressure Hallmark to pull a commercial for a wedding planning website featuring a same-sex wedding. That campaign worked, but the backlash to that decision resulted in a swift about-face by the cable channel.
In response to this new campaign, GLAAD has in turn launched its own petition, “tell Monica Cole it’s time to call it quits.”
“Unfortunately for the anti-LGBTQ activists, this year will mark the most diverse and LGBTQ-inclusive advertising seen during the Super Bowl in its history,” said GLAAD in its announcement of its petition. “Brands like Sabra, Olay, Amazon Alexa, Pop Tarts, Doritos and TurboTax are proving that groups who advocate for hatred will be ignored, as family friendly brands of all kinds march forward towards more inclusivity and diversity in advertising.”
PFLAG, the national organization for parents and caregivers of LGBTQ children and teens, tweeted its support to Sabra, and the social media maven at Sabra reacted in kind.
Super Bowl LIV airs Sunday on Fox. Kickoff is at 6:30PM ET/5:30PM CT.