Tidal expands music streaming discount to high school students

Tidal is expanding its discounted subscriptions to more students: high schoolers.

The music streaming service, purchased and relaunched in 2015 by rapper Jay-Z, will now let high school students in the U.S. (ages 16-up) subscribe for 50% off the regular price: that’s $4.99 monthly for Tidal’s premium and $9.99 monthly for the HiFi subscription tier, which has CD-quality music.

Tidal’s move goes beyond the traditional student discount – offered by services such as Spotify and Apple Music – for those 18-up and enrolled in degree-granting universities or colleges.

“Tidal continues to explore new ways to ensure everyone has access to the best music streaming experience,” said Lior Tibon, Tidal’s chief operating officer. “As a music and entertainment platform, our goal is to make musical knowledge, discovery, and cultural awareness accessible to all.”

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To get the discount, students should create a new account on tidal.com and select the “High School Student” plan. After the account is created, identity marketing firm SheerID will verify students’ eligibility. Current Tidal members that are eligible for the high school discount can go through the verification process, too, to have their account updated.

“High school students are music’s tastemakers, and TIDAL is smart to be the first streaming media company to launch a personalized student offer that includes them,” said Sai Koppala, SheerID’s chief marketing officer, in a statement included in Tidal’s announcement.

All new users also get a free 30-day trial of the service.

Speaking of Jay-Z, he is turning 50 and evidently that served as a good day to bring his music catalog to Spotify. His music was pulled from Spotify and Apple Music in April 2017, but reappeared on Apple Music soon after that.

Back then, Spotify said the removal was done “at the request of the artist,” but the music service early Wednesday tweeted out its return, tech news site The Verge reported.

Follow USA TODAY reporter Mike Snider on Twitter: @MikeSnider.

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