Shoppers are accusing ASOS of ‘putting prices up and faking’ Black Friday discounts

ALL weekend, shoppers have been heading online to bag a bargain deal in the Black Friday sales.

But disgruntled fashion fans have taken to Twitter to accuse online retailer ASOS of inflating its prices ahead of the sales to “make discounts look better”.

ASOS has slashed its prices for Black Friday weekend


ASOS has slashed its prices for Black Friday weekendCredit: Alamy

Under the hashtag “#asosblackfriday” shoppers took to Twitter to share screenshots of the confusing prices.

One person wrote: “@ASOS what y’all are doing is cheeky increasing the actual price and making it seem like we’re getting a bargain when where paying the actual price. OUT OF POCKET.”

Another agreed, tweeting: “Why are you putting prices up to make discounts look better @asos#asosblackfriday – full price yesterday! Discount today #scam.”

The user posted two images alongside the tweet – one of a pair of boots priced at £36 the day before and another of what’s believed to be the same shoes priced at £33.50 in the sale, but with an “original price” of £45.

The boots appear to have gone up from their original price


The boots appear to have gone up from their original priceCredit: Twitter
The shopper claims this was the price previously


The shopper claims this was the price previouslyCredit: Twitter

Another agreed, writing: “I know all retailers do it but the second picture was the price a week ago… they’ve put the price up £12, shameful!”

The user shared an image of the same pair of trainers, one with a price of £75 reduced from £110 and another at £63 reduced from £110.

Others shared images of products which appeared to be reduced, but didn’t offer any discount at all.

One Twitter user said: #ASOSBlackFriday Absolute bargain.
RRP £30. YOU PAY ….£30 #WTF.”

One person responded: “They obviously forgot to bump up the “original” price like they have done on other items.”

It’s worth noting the discrepancies in price could be a technical glitch on the website.

ASOS told Cosmopolitan: “Our black Friday deals launched today with up to 70% off everything.

“Prices are not increased before promotions go live.”

Fabulous Digital has also contacted ASOS for comment.

In other fashion news, we told you one man baffled commuters by wearing sandals and SPEEDOS on the tube in freezing temperatures.

We also revealed one bride’s mum savages her boob-baring gown on Say Yes To The Dress, saying it’s ‘far too low’ and doesn’t look ‘pure’.

And we showed you Dunelm is selling a teddy fleece onesie and shoppers say they ‘don’t need the heating on’ while wearing it.

ASOS model wears £65 leather, chain cut-out skirt which you definitely can’t wear pants with

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