The daily business briefing: September 11, 2019

Apple during a Tuesday event officially announced the launch date of its new streaming service, Apple TV+. It will be available on Nov. 1, not long before Disney’s new service Disney+, which launches on Nov. 12. Apple TV+ will also cost $4.99, making it cheaper than Disney+, which will cost $6.99. It’ll also be cheaper than the most popular $12.99 Netflix plan, and the ad-supported $5.99 Hulu plan. Previous reporting suggested Apple’s service would be $9.99. Apple also announced the iPhone 11, a new iteration of the Apple Watch, and a game subscription service in the App Store, and said those who purchase a new iPhone, iPad, Mac, or Apple TV device will get a year of Apple TV+ for free. [The Hollywood Reporter, Deadline]

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