QOTD: Room for Growth?


Chevrolet dusted off another historic nameplate on Wednesday, resurrecting the Trailblazer name after a decade-long (U.S.) absence and applying it to a tweener crossover bound for the narrow ground between the subcompact Trax and compact Equinox. V8 and inline-six motivation will not be part of this package.

While GM’s reuse of the Trailblazer name isn’t likely to anger as many diehard Bowtie fans as the reborn 2019 Blazer, the emergence of yet another Chevy-badged crossover makes one wonder about just how well-stocked a lineup can be.

Chevrolet, like rival Ford, clearly felt there was room to grow. Come next year, the brand’s utility vehicle lineup will span five crossovers and two body-on-frame SUVs. Across the automotive landscape, automakers are scrambling to add new utility models, bridging segments and, in the case of Hyundai’s Venue, creating new ones.

Ford decided to twin its Escape for 2020, launching a city-focused crossover for the mainstream masses while promising a similarly sized “baby Bronco” variant based off the same vehicle.

The proliferation of crossovers across all segments and the emergence of a crop of vehicles designed to take on Jeep’s Wrangler (Ford’s upcoming Bronco; a possible GMC model) lead us to ask: has Chevrolet’s light truck lineup finally topped out? Has the number of nameplates reached its peak, or can you see white space that Chevy won’t be able to leave unfilled?

[Image: General Motors]

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