A dated product lineup, questionable fuel economy across the board, a general need for some reworking. These are all issues with Fiat Chrysler’s offerings in North America. Today we’ll try and come up with some solutions.
Today’s topic was generated by news yesterday of the $77 million in penalties FCA paid to the NHTSA, as its vehicles were not efficient enough to comply with fuel economy targets. But that’s not the only issue. Before we get into the weeds, let’s have a look at FCA’s current offerings on North American shores.
- Grand Caravan
- Ram trucks
- Grand Cherokee
- 124 Spider
FCA has more than one brand with an incomplete lineup, and several vehicles which are past due for replacement. Fiat sales have fizzled these past few years, and Chrysler hangs on with just two products on offer — one of which is fairly old. Jeep and Ram are company standouts, both of which are doing well. But that’s not enough. Alfa Romeo and Maserati will never bring the big volume FCA needs, so where do you begin?
Does it make sense to cull a brand or two, consolidating product offerings to save cash? How about refreshing products — do the Journey (successful abroad) and Charger (not) need replacements similar to their current forms? Is it too late for the super-lux Grand Wagoneer to land at Jeep showrooms?
Which route would you take to safeguard FCA’s future?
[Image: Fiat Chrysler Automobiles]